BY JEFF ROBINSON

 

The most important objective of any pricing strategy should be to improve the value of the company. But without a practical framework for connecting pricing strategies to company value, most companies fall back to the default pricing strategy of margin expansion, which can undermine the growth and retention of valuable customer relationships needed to power sustainable profit growth to maximize company value.

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PRICE FOR GROWTH is the guide you need to translate pricing strategies into massively higher company value. Change your strategy and double the value of your company by following the step-by-step process outlined in the book.